There is nothing like this type of publicity. I sponsor a lot of events. I noticed early on that sponsoring an event, though requires an investment, offers great return on that investment dollar. Why? Well! if you choose your events carefully, i.e. based on your target market then you will maximize your advertising dollars because you will be catering to your target and not people/businesses that are not in your target. It is really simple but highly effective.
Sal
Posted by Salman Khan 